10 min short - pre production

Research and Planning

The song is about the artist going to the city and picking up his weed and then he gets mugged off and he has to go meet the guy again to get the rest of his weed, He is also singing about how he doesn't care if you want anything under two grams of weed because it's a waste of time for him and he also is saying that he's got the nicest weed around but he doesn't share, He also doesn't care about how much money you say you have.

Alex Mallett

Alex Mallett was on the X-factor 2017 and his brother Leon Mallett got through to the Judges houses.

As you can see from the screenshots above show that Alex always dresses pretty causal in all of the videos i could find of him.



I could only find one music video with the artist Alex Mallett in, in this video Alex is dressed in causal clothing and he is moving chilled out and it seems like a down to earth and they are just singing to the camera there isn't really a narrative to the video.

I actually know Alex personalty so I asked him a couple of questions below.  

How do you want to be perceived by your audience? What's your inspiration for writing music?
"I wanna be perceived as a RnB/hip-hop rapper and singer and my inspiration for writing music is because my family have always written their own music and I just really enjoy it."

Styles, Conventions & Techniques

In-concert and 'as live' footage

This type of music video shows what the band/artist is like live eg. concert, these types of music videos are aimed at the people that can't go to see them so it shows them what it would be like to see them live, this video could also be used to sell tickets because if someone saw this video it might make them want to go see them live.

This a really good example of a live performance because throughout the whole video they keep on showing the reaction on the audience that is watching them, they also show the police trying to shut down the concert. The lip sinking and all the band equipment makes the view watching the video feel like we are actually there.

Narrative and interpretive

This type of music video tells a story, this type of music is used to keep the audience watching because they want to see what happens throughout the whole video. The story that the music video is normal relevant to the lyrical to the song but sometimes the story can be totally irrelevant to the song, Artist will use this type of music video to help tell their story what they are singing about or a totally different story from what they are actually singing about.

This music video is really good example because the music video is showing life changing events that match the lyrics of the song 'Wasn't expecting that', from having a baby to death. I think this music video really helps by telling the story of the lyrics.

Surrealist/absurdist

This type of music video is a bit different because the videos are normal a bit random and the video doesn't really relate too many of the lyrics. I think this aims at audience of people that want to find out why all the weird things in the video are happening so they keep on watching. Music videos like this can show the weird side of the artist because of all the random stuff going on.

This is music video is a good example of this because there is just random stuff going on in the video like him smashing up his room and kissing his teacher which has got nothing to do with the song or lyrics, this video will keep people watching because it's just totally random and funny events happy throughout like him kissing his teacher.  

Impressionist

This type of music videos are normal more artistic because they capture an emotional tone of the artist without using lyrics by using video art they do this by different flowing colours and soft lighting in the music video. I think the audience for this type of music video is are in to artistic videos.  

This music video is a really good example because they use soft lights and the sparks of light to show the artists emotions, this gives the video a really arty feel to the video and makes it interesting to watch.

Intertextual: Synergy, Allusion, Pastiche, Parody and Homeage

This type of music video reference other subject Eg. Films, news and Tv Programs. I think the target audience for this type of music video is people that like to pick out all the references that have been made through the music video to see how many the can pick out.

This is a very good example because it has four or maybe even more references throughout the whole music video, the references I found are Batman, A TV show in America that got shut down for electric shocking people, Elvis Presley eating a sandwich on the toilet and Osama bin Laden.

Animation (stop motion, digital)

This type of music videos can be totally different because there is lots of different types of animation this means that the target audience and basically be anyone that enjoys animation. 

This is a good an example of an animated music video because the music video is an animation of the artist which acutely looks like him but made it look like he's in a 2D pixelated game smoking a cigar.

LIP-SYNCH-miming and playback

This type of music video makes it look like the artist is singing in the video, I think the target audience for this type of music videos is people that like to watch the artist singing so that they can see what their face expressions look like when they say the words of the song.




This is a very good example of a lip syncing music video because it's very well done so it looks like the artist is acutely singing through out the whole video.

EDITING

Cutting to the beat

This type of music video changes shot to the beat, this makes it interesting for the audience to watch because of the shot changing to the beat to kind of makes you feel a part of the music video because of what you see when the shot changes.

This music video is a good an example of cutting to the beat because throughout the whole video it's constantly changing shot to the beat, I think this really makes the video flow.

Post-production effects

This type of music videos use special effects to make the video look more impressive for the viewer, I think the target audience for this type of music is people that like to see cool and creative things inside a music video.

As you can see from the screenshots above this video is a perfect example of post-production effects. There many post production effects used in this video from colour changes to people’s heads getting smaller and bigger to seeing triple of someone.

Example of particular effect: split screen

This type of music video effect is pretty cool and different because you can see more than one shot at once this means that you could tell two different stories at once or show two or more different shots showing the same thing. The target audience for this would be the people that like to watch multiple shots at once.

This music video is a really good example of a split screen music video because throughout the music video there is split screen effect, some of the split screen in this music video are showing the same place but from different angles at once. 

Example of particular effect: chroma key

This type of music video uses a green screen or blue screen to make them look like they are in a different place. The target audience what this type of video is the people that like to watch their artists be in weird and cool locations.

As you can see from the screenshots above this music is an excellent example of chorma key, through the whole video the artist has made him look likes he's tripping on drugs by using a green or blue screen.

Camera movements

There are lots of different camera movements Eg. Using pans, tracking shots, tilts and crab shots to show movement by using these shots you can create a flow to the music video, this makes it's a lot more interesting for the audience to watch.

This music video is a really good example of camera movements because the camera is constantly moving all the way through the video. At the start of the video they are using pan/crab shots to show the artists moving around with the people on quad bikes. They also use following shots to follow the quad bikes using a drone.

Camera angles and shot types 

By using various shots lengths and angles to create you can make meaning tone and make it feel more personal to the audience or even make it feel like you’re pushing the audience away by using long shots or shots were the audience can see much.

This is a really good example of this type of music video because they use handheld shots to make it feel a lot more personal to draw you into their story and close ups to show emotion.

Mise-en-scene

Mise-en-scene in a music is everything from small objects in the back of the video from bigger objects in perfect sight or even the type of clothing the artist is wearing, everything that is placed is for a reason for the audience to see.

This is a really good example this type of music video because the artist is singing about Audi's and basically every shot has an Audi car in it.