The purpose of Music videos

In this essay I’m going to going to cover to purpose for music videos and how they are used to help artists to get a wider audience and get make more money.

Music videos promote the artist a lot because music videos are seen everywhere and a lot more people will see it. Music videos all so let the artist show themselves so the people that listen to them know who they are listing to, it also lets the artist to express them else's more. Artists like lil yachty promote there self at the start music by having their name at the start of the video, he always wears lots of chins to show that he's rich. Music video directors like Cole Bennett promote them self at the start of the music videos by putting 'Directed by' then their name at the start of the music video so you know who made it, this will get him more jobs in the future if artists like his music videos.

Different artists are adverted in different ways because of their music for example Ed Sheeran will be averted a lot differently to artists such as 21 savage, As you can see from the two music videos that I have posted below you can that Ed Sheeran's and 21 Savage's music is totally different and so are the videos. Their music videos would have to be adverted totally different because Ed Sheeran is way more child friendly then 21 Savage. The Ed Sheeran music video is way more likely to be put on music video Tv channels because there is no bad language or violence's like 21 savages music/music videos. 21 Savage and Ed Sheeran are both signed to massive music labels, Ed sheeran is signed to four different record labels and 21 Savage is just signed to one. YUNG DANK self-produced his music video 'DROP THERE' I know this because I actual made the music video for him, He's not a very big artist so he wouldn't be able to pay for someone to make a video for him. The music video shows YUNG DANK is marketed as a person who is involved with drugs but you can't see his face. Stormzy is an indie artist you can tell his from his music video 'SHUT DOWN' it's filmed all in one camera angle and there is no mentions of record labels, Stomzy markets himself as a one with the streets, You can tell this from this music video as it gives a real feel of street as he's got all his mates standing behind him and they are wearing tracksuits. Childish Gambino's 'This Is America' music video has lots of different hidden messages in, after the two shootings the guns are wrapped in a red cloth the message behind this is that america treasures their guns over people. Childish Gambino says "This is a celly, that's a tool." meaning that cell phones are used to document the brutality of America.

  

Music videos are extending artists and record labels income because you use to only be able to listen to music through audio on a radio or if you went to go see the artist/band at a gig but now you can watch music videos it's basically double the money they are making if not more because there is so many different media outlets that you can watch music videos on eg. Facebook, Vevo and the main one YouTube. Music videos also give smaller artists that won't be played on radio a chance to put their name out there, also gives artists a chance to get a bit of money behind them from putting adverts on the music videos or by using products or brands of clothes that pay them to advertise their products.

There has been a massive extension of media outlets in the last 10 years which means music videos are being played everywhere, Music videos are basically played on every type of social media and there is Tv channels that play music videos. Music videos are literally everywhere now. 

Synergistic marketing is when company's pay the artist's to put a product in their music videos, this is done a lot with alcohol, cars and technology products. Synergistic marketing helps out both sides because it helps out the artist let’s say having a 'Sports car' in their video because it looks good and makes the artist look rich, it also helps the sports car company out because they are getting advisement for their product.  An example of product placement would be the music video for "Kush" by Dr. Dre is a prefect an example of this, in the music video there is cars, alcohol and head phones being advertised. 'See You Again' by Wiz Khalifa is a good example of a soundtrack video because it has clips from the film that the song was out of.

 

I think music videos are so popular now because it shows more of artist like what they are wearing and what cars they are driving round, music videos can also tell a story so people might watch it because of that.